Friday, June 6, 2008

We're on TV! Our New Denim 101 Video

We love introducing a fellow denim fanatic to her new favorite pair of jeans. And in the interest of refining our matchmaking technique, we've taken our efforts to video. Hosted by shopbop Style Director Morgan Wendelborn, our new Denim 101 video breaks denim down to its basic elements (pocket placement, rise, inseam, wash, fabric content and style), and explains how each of these elements figures into finding your ideal jean. Using petite, curvy and standard-size models for illustration, Morgan offers up fit dos and don'ts, showing which specific styles from your favorite brands will fit and flatter your unique figure. Your new denim BFF? Find it right here, in our new Denim 101 video.

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