Thursday, June 12, 2008

Praise for the shopbop Denim Video: Can a Nobel Prize Be Far Behind?

Not to toot our own horn but, um, toot, toot. Our new video denim guide received favorable mention in WWD. (And a shout-out on my blog-crush, Jezebel.) Our dream of helping every woman find her most flattering pair of jeans? It’s becoming a reality.

For those of you without a WWD subscription, here’s the excerpt from Jezebel:
Shopbop attempts the impossible: simplifying online jeans buying. "The video guide is hosted by Shopbop's style director, Morgan Wendelborn. She navigates three different body types — curvy, petite and regular — as models try on different jeans brands, styles and washes. Wendelborn outlines to the viewer why each pair is suited for their body type and explains technical elements that are figure-flattering. Rise, inseam, fabric content, pocket placement and wash are a sampling of elements explored."

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